It's important to know who's looking at your content, what they are looking at, and when they are looking at it. See the Ultimate Visualization of your Data. The time it takes to create your content it had better be worth it. Content Buttons connect your content to your surface areas and can be resused. Updating your Custom Button in one place will automatically update it across all of your locations.
Your content needs to be interconnected throughout the following places:
- To your analytics
- To your surface points ie Content Buttons
- To your database
- To every person that interacts with that content.
That's a lot of connections to be made. It's a lot of work to connect all of that data. The Custom Button module is a workhorse. The Content System 2 engine makes all of these connections (and more) automatically for you.
How? Simply fill your content pipeline as normal with any of the following:
- Upload the content to Shopwindows Media Library
- Create the content using Shopwindow Creation Suite
- Point Custom Button at the outside location eg a URL
Content System 2 will instantly create all of the wiring and make all of the connections for you.