How to Get Video Reviews & Testimonials that Rock

Think about your customers when they are trying to buy. Put yourself in their shoes. You're looking to buy a diamond ring or choose a daycare center or book a birthday party and you want information.

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You're savvy - as pretty much all customers are today - you are trying to remove companies fast from the shortlist and not muck around because you'd rather be binging on Netflix.

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We have all developed a spidey sense to get us straight to the real deal. We don't spend long and companies have to be right on point to get us.

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Evaluating companies online you'll see two types of content:

1. Company produced content: Examples are marketing brochures, sales copy and corporate websites.
2. User generated content: Examples are customer reviews, video testimonials and audience made stories.

Where do you go first? Number 2 user generated content right. You want to see what other people are saying and see what other people are doing with the product or service.

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