HOW THE MARCHING BAND WENT ALL IN ON THE RECRUITMENT EXPERIENCE
The Michigan Marching Band has transformed their organization from how they've "always done it " to the forefront with their digital recruitment experience.
The MMB needed to communicate with their recruitment prospects in new ways. Ways that their potential recruits understood and would readily participate in.
Millenials don't like email. Text is proven to get seen and produces much higher results in engagement and action.
It's not easy coordinating many moving parts in a dynamic organization like a marching band. Let's look at the different constituencies:
- Students
- Faculty
- New Recruits
- Fans
- Alumni
- Donors
That's a lot of different groups to communicate with. And it's not only communicating. It's also capturing information and responding with relevance. You've got to get the new recruits into your system. Then there's events and faciliating auditions. That's a lot to track and too much to keep up with to be personable for each individual.
Dr. Pasquale is passionate.
After running the Shopwindow Experience Designer for 9 months, here is what he had to say.
