We call any interaction point where your organization potentially touches your audience a touchpoint. This can be online or brick and mortar. Did you know even a person is one of your touchpoints.
You need to be constantly creating interest and relevance across all of your touchpoints so you engage your potential buyers.
If you are like most organizations your touchpoints are the most under utilized building blocks of your communication and conversion strategy.
Your time to initiate communications is the moment when the iron is hottest and you are engaged with your potential buyer. You always want to have the most relevent next step right in front of your audience.
Implementing digital, intelligent, and more automated interaction points are proven to dramatically increase the volume and quality of your potential customers.
A Touchpoint strategy gives your audiences an experience tailored to their exact needs and therefore builds desire.
The marrying of offline and online into a managable and cohesive strategy has been previously unavailable to small to medium consumer-facing companies.
Enabling all your buyers' interactions offline and online with intelligence that is shared will drive you towards giving each person a truly individualized experience and that means higher conversions and more revenue.
All of the above are touchpoints that you need a coordinated effort to take full advantage of creating interest and opportunities towards customer conversion. Having the right blend of technology and messaging at all of these is proven to increase conversions.