Touchpoints are anywhere your brand potentially interacts with an audience
We call any interaction point where your organization potentially touches your audience a touchpoint. This can be online or brick and mortar. Did you know even a person is one of your touchpoints.
You need to be constantly creating interest and relevance across all of your touchpoints so you engage your potential buyers.
If you are like most organizations your touchpoints are the most under utilized building blocks of your communication and conversion strategy.
"Boy I wish I could provide a great customer experience like Amazon or Starbucks but I don't have the time, people, expertise to do what these bigger companies do"
Said every business's owner in their mind
Without a Touchpoint strategy your buyers will not get the experience that you want for them.
Every touchpoint is an opportunity to convert and grow your business.
Your time to initiate communications is the moment when the iron is hottest and you are engaged with your potential buyer. You always want to have the most relevent next step right in front of your audience.
Implementing digital, intelligent, and more automated interaction points are proven to dramatically increase the volume and quality of your potential customers.
A Touchpoint strategy gives your audiences an experience tailored to their exact needs and therefore builds desire.
Make it personal rather than personalized.
A Touchpoint Strategy is more than just a buzzword
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The marrying of offline and online into a managable and cohesive strategy has been previously unavailable to small to medium consumer-facing companies.
Enabling all your buyers' interactions offline and online with intelligence that is shared will drive you towards giving each person a truly individualized experience and that means higher conversions and more revenue.
Seamlessly blending offline and online together
Offline
- Someone is at your facility
- They've called you on the phone
- Mobile encounter with buyer
- Print advertising
- Radio and television
- Trade shows
Online
- Website content
- Website promotions
- Online advertising
- Social media
- Blogs
- SMS texting
- Webinars
- Virtual tours
All of the above are touchpoints that you need a coordinated effort to take full advantage of creating interest and opportunities towards customer conversion. Having the right blend of technology and messaging at all of these is proven to increase conversions.
Jim - Zaragons Property Manager buzzing on Mobile
This video shows some of the ways Zaragon have created more meaningful communications with potential tenants and current tenants.
New tenants previously got a paper welcome brochure that pretty much went straight in the trash.
Now on their device they are instantly recieving information tailored to them specifically. They can chat, ask questions, and follow relevant links.
The more intelligent touchpoints we have, the more opportunity we have to connect with our potential buyers and increase the value of our existing customers.
We help you design a touchpoint strategy that doesn't take a lot of time to do.
By providing your customers with the exact information they need at all of your touchpoints you will initiate more connections between your buyers and your organization.
With a richer understanding of each buyer as an individual along with the capabilities to map specific information to that person will put you in the frontrunner position.
