Analytics requires multiple capabilities.
First there are a series of intelligent reports in the system to help you identify who is doing what with your content that have been formatted to requirements of real organizations like yours. The reporting intelligence is already built-in.
There are built-in HeatMaps. This is as close as it gets to a crystal ball. Know when, where, why, and what your audience is watching, re-watching, and skipping past. Dramatically increase your conversions on your buyers interests. You want your system to understand their interests and timelines so your next best video move is delivered for you.
There are triggers that can help. The best time to follow up is when the iron is hot. Your buyers journey happens at their pace and when they are ready. You want your system to understand their interests and timelines so your next best video move is delivered for you. You want the system to know the best possible time because you can’t stare at a screen 24/7. And you are not limited to manually converting prospects. For instance, if a customer was watching a testimonial video and watched a certain percentage of it, you can instantly send them a text and a form to encourage them to send in their own video. This can happen through automatic triggers built into the application.
Finally you can use Shopwindow to help a customer contribute content to further your own marketing assets.