You have potential buyers calling you on the phone and walking in your store. Some will buy on the spot but some will not. They may have existing contracts, or are waiting for pay day, thinking, still evaluating, etc. When they walk out the door or hang up the phone how do you continue your relationship with them?
Most stores don't because they don't have the technology or techniques to do so. Imagine if you could continue communicating with nine out of ten of those 'who got away'? How would that change your conversions?
Talk to us if this sounds interesting.