Customer Relationship Management
for Small Business
Connecting the dots. With less time in the day to do more CRM’s are increasingly becoming a distinct advantage for small businesses. Large companies have had them for years and now with less time to spend with customers and more to remember it’s now very necessary.
Customers expect more personalization and need to feel unique. Publishing the same message for everyone will dull your relationships and distance you from your processes. The winners are speeding up the communications loop and injecting more relevance while they do so.
CRM software takes all of the dots and brings them together.
Personalization & Speed. It’s the only way a small business is to survive & thrive in a world of efficiencies from Amazon, Google, etc. CRM software gives you true vision and transparency into what is really going on across all of your assets. If you’d like to see all of the moms that have more than 2 children and live in certain zip codes to send a special message then CRM software will do that.
There will continue to be more ways to reach people, and yet people will never be harder to reach, making the power of ideas even more important. Pam Hanlan